After becoming a viral sensation in 2016, Disney Parks and Make-A-Wish®
joined forces in 2017 for Disney’s #ShareYourEars to help make wishes come true for children with critical illnesses.
Disney fans and Make-A-Wish supporters around the world made a difference by unlocking a donation with a simple photo and hashtag on their social media accounts. Disney Parks donated $5 to Make-A-Wish for each photo taken and shared featuring Mickey Mouse Ears – or any “ears” – with the hashtag #ShareYourEars.
“We love to make magic every day at Walt Disney Parks and Resorts across the world. It’s especially meaningful when we get to work with Make-A-Wish to bring happiness to people when they need it most,” said Bob Chapek, Chairman Walt Disney Parks and Resorts. “In 2016, we were thrilled that millions of our fans joined us in support of this great work through Share Your Ears, and we couldn’t think of a better way to share the joy this holiday season than by inviting them to do it again.”
Thanks to the overwhelming fan response, Disney doubled its original $1 million donation to $2 million – all to help wishes come true!
Nearly 9,000 Disney-related wishes are granted worldwide every year – including experiences at Disney theme parks, voyages on Disney Cruise Line, meetings with Disney characters and visits to TV and movie sets – making Disney the most popular request by Make-A-Wish children.
Last year, Make-A-Wish® Minnesota granted more than one hundred magical Disney-related wishes.
“Disney’s constant dedication and commitment to helping us achieve our goal of granting every eligible child’s wish is at the core of the Share Your Ears campaign,” said Mia Broos Hoagberg, President and CEO of Make-A-Wish Minnesota. “We could not be more grateful for the fans and supporters who shared their ears while celebrating the season of giving.”